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Raileon Ads

Ads that bring in calls, not just clicks

We set up and run your Google, Microsoft and Meta ads, and tie every dollar to the calls and leads it brought in. You approve every budget change.

Last 7 days

Example
Ad spend
$1,023
Leads
26
Per lead
$39

Raise “Emergency plumber” from $40 to $55 a day

Waiting for your approval

What's included

Everything it takes to run ads that pay for themselves, every month.

  • Campaign setup and structure

    Campaigns built around the jobs you want more of, in accounts you own.

  • Keywords and negative keywords

    We find the searches your customers use, and block the ones that waste money.

  • Ad copy and creative

    Ads written for your business, with real photos or simple still images. No gimmicks.

  • Landing page and call tracking

    A page that turns clicks into calls, and tracking numbers so every call is counted.

  • Weekly budget and bid changes

    We check spend every week and move money to what brings in leads.

  • A monthly report in plain words

    What you spent, the calls and leads it brought in, and what we change next.

You approve budget changes

We suggest. You decide. Raising a budget, pausing a campaign or moving money between platforms waits for your yes in your Raileon dashboard.

Where your ads run

Google, Microsoft and Meta for most businesses. LinkedIn and Google Local Services when they fit.

  • Google Ads

    Search, Maps and YouTube

  • Microsoft Advertising

    Bing, Yahoo and DuckDuckGo

  • Meta

    Facebook and Instagram

  • Optional

    LinkedIn

    For businesses that sell to businesses

  • Optional

    Google Local Services

    Pay per lead, with the Google badge

How it works

  1. Step 1: Call and ads check

    20 minutes on your business, plus a look at any ads you run today.

  2. Step 2: Plan and budget

    A written plan: platforms, campaigns and a monthly budget you approve.

  3. Step 3: Build

    Campaigns, call tracking and a landing page, set up in your accounts.

  4. Step 4: Launch and adjust

    Ads go live. Every week we cut what doesn't work and push what does.

  5. Step 5: Report and next month

    A monthly report and next month's plan, with the changes we suggest.

Your Raileon dashboard

Spend, leads and calls in one place, every campaign side by side, and our suggestions waiting for your yes. Click around: this example works.

app.raileon.com/dashboard/adsExample
Northside PlumbingJN

Ads

7 campaigns on Google, Microsoft and Meta · run by the Raileon team

Every call tracked

3 changes are waiting for you. Budgets only change after you approve.

  • Spend this month

    $2,118of $4,500

    Day 15 of 30 · 47% of the budget spent, 50% of the month goneOn pace

  • Leads, 30 days

    105

    +28% vs the 30 days before
  • Phone calls

    68

    +33% · 37 forms
  • Cost per lead

    $39.24

    -19% from $48.54
  • Clicks that became leads

    5.0%

    +0.7 pts · 2,088 clicks

Spend and leads, last 30 days

Spend Leads

By platform, 30 days

  • Google81 leads$36.30
  • Microsoft9 leads$43.33
  • Meta15 leads$52.67

cost per lead

Recent changes

Daily budget now: $148 across 7 running campaigns

  • Nov 12Blocked 4 searches that never turned into calls (plumber salary, plumbing school and 2 more).
  • Nov 8Moved $5 a day from Drain cleaning to Emergency plumber after you approved it.
  • Nov 1Sent the October report and November's plan.
An example dashboard with made-up numbers for a sample plumbing company. Click around: it works.

PPC management pricing

A monthly fee for our work. Your ad spend goes straight to the platforms.

Raileon Ads

Monthly management fee + your ad spend

Your price is in your proposal, after a 20-minute call.

  • Setup in accounts you own
  • Keywords and negative keywords
  • Ad copy and creative
  • Call tracking and a landing page
  • Weekly budget and bid changes
  • Your dashboard and a monthly report

Ad spend is paid to Google, Microsoft and Meta directly, not to us.

We track every result and aim to lower your cost per lead. No ad can promise a set number of customers.

Questions

We'll recommend a budget on the call, based on your market and the jobs you want more of. You set the final number, and it only changes with your approval.

You do. The Google, Microsoft and Meta accounts are in your business's name, and your ad spend is billed to your card by those platforms.

Google Ads, Microsoft Advertising and Meta (Facebook and Instagram). LinkedIn and Google Local Services when they fit your business.

Calls usually start in the first week or two. The first month is for learning which searches bring good customers, and we aim to bring your cost per lead down from there.

Yes. We suggest budget changes in your Raileon dashboard and nothing about your budget changes until you approve it.

The terms, including how to cancel, are in your proposal.

Let's put your operations on rails

Book a 20-minute call, and we'll show you exactly what Raileon would automate for your business.

Book a 20-minute call

No commitment. No credit card. Just a conversation.